Steve Apps FCIPD FABP
Associate
Steve is a seasoned business psychologist and leadership consultant with over 25 years’ experience helping leaders and organisations deliver measurable business results. He works across five continents, specialising in communication, decision-making, and leadership practices that drive impact.
Calm, pragmatic, and business-focused, Steve translates psychology and research into practical solutions. He has guided leaders and teams through strategy shifts, executive assessments, merger integrations, culture change, and leadership capability building.
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Steve designs and delivers leadership programmes that sharpen communication and influence, equipping leaders to speak with clarity, inspire confidence, and achieve results that matter. Beyond consulting and coaching, he has proven business acumen — co-founding two successful ventures (global assessment solutions and leadership development) and serving as Chair of the Association for Business Psychology, steering it through growth and innovation.
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What Steve delivers:
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Leadership programmes – Impactful Presenting, Impactful Influencing, and more.
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Executive coaching – supporting CEOs, senior leaders, and high potentials with leadership effectiveness and high-stakes presentations.
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Assessment & talent solutions – real-world simulations to identify and grow leadership potential.
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Team facilitation – aligning strategy, priorities, and collaboration.
Steve has partnered with Vodafone, Barclays, HSBC, BP, Mars, Macquarie, L’Oréal, Microsoft, and the NHS, alongside SMEs, NGOs, and government bodies. A Fellow of both the Association for Business Psychology and the CIPD, he is also a Certified Business Coaching Psychologist with over 1,000 hours of executive coaching experience.


