Founder Coaching

Being a founder or entrepreneur is no small feat. Our Founder Coaching means you don’t have to go it alone.

Founding, scaling and sustaining a successful business is an incredibly complex challenge. You are required to wear every hat going, to have your eye on the present and the future, to build the proverbial plane whilst flying it (and fundraising for new parts!), and to know your business inside out whilst also being in a constant state of adaptability and creativity.

There’s never been a more exciting or complex time to build and grow a business. But the stress and relentless challenges many entrepreneurs face can lead to a range of difficult challenges including:


Exhaustion and burnout


High levels of stress 


Little to no downtime away from the business


Growing and building a high-performing team 


Developing a creative, supportive and non-toxic organisational culture


Having to do round after round of fundraising


Navigating tough financial seasons


Diversifying or adapting the business


Scaling up the business


The constant pressure of having to deliver on your promises to investors, clients, staff and other stakeholders.

Coaching takes leaders out of the busyness of their day-to-day roles and offers invaluable time and space to pause, reflect and think deeply and strategically about their behaviour, motives and impact.


Our coaches work with every leader and team at a psychologically deep level to create sustainable, meaningful change for the better.

Who we work with

We work with executives like you in London and across the UK, both face to face and online, to tackle a range of complex, demanding issues, including: 


  • Your vision, values and ability to create meaningful, sustainable results

  • How to lead effectively in an increasingly volatile, uncertain and complex world

  • How to get the very best out of your people

  • The competing demands on your time, attention and skillset

  • The skills needed to be an innovative, strategic, adaptable, resilient and genuinely inspiring leader.

Typically, organisations approach us for leadership coaching for four reasons:

1. Leaders who are valuable but at risk of derailing. 


Many operationally brilliant leaders we work with need specialised support to lessen the impact of their dark side tendencies or build key leadership skills such as feedback, how to nurture high potentials, or leading through a climate of fear and control. We understand the psychology underpinning a lot of poor leadership behaviours and tackle the root, not just the outward symptoms. 

2. Those who are high potentials. 


Coaching offers high-potential individuals space and support to develop the skills required to make the transition from being a great contributor to being an effective leader of others. 

3. Newly hired or promoted leaders. 


Coaching can help new leaders navigate the initial learning curve and the psychologically daunting task of working at the next level. 

4. To support leaders who are managing change.


Change is inevitable, but it’s also incredibly stressful. Intense stress – whether because of a restructure, the pressures of balancing work and home or a global pandemic – takes its toll on our psychological, physical and emotional wellbeing and resilience. Coaching gives you space to decompress and process so you can bring your very best.

Image by Priscilla Du Preez


Mark was struggling with feeling overstretched in his new role and feeling exhausted because of the pandemic. With the support and challenge of one of our expert coaches, he explored his drive to be liked and the impact this had on his leadership effectiveness and personal resilience. 


In three months, he developed a laser-focus on the three key areas where he knew he could make the biggest impact on the business, and after six he was getting more done in less time, giving him back his evenings and weekends.

Adam had stepped up into a C-Suite role and wanted coaching to help him through the transition. In less than 12 months, he had led his team through the various crises brought about because of the pandemic and had secured the future of the business.

8 ways we are different

Sound interesting?

Why not chat to our team and find out how we can help you and your organisation?

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© The Work Psychologists Ltd. 2020

London, England